THE CROKY KICKER CUP

For over a couple of years now, Belgian potato chips brand 'Croky' has been hosting the Belgian Soccer Cup. The only cup where Belgian second devision teams can go one on one with the first devision teams. A cup where, on paper, a smaller team could win the finals. To create a suitable branded content format for social media, we created the Croky Kicker Cup. Every week before they challenge each other in the stadium of the home team, the clubs meet each other in the sportsbar of the home team to talk about expectations.. and to already play the game on a kicker table.

Service

• Branded Video Content

• Social Content Strategy

Client

Year

CROKY

2019