#GAMEOVERLUKAKU

Leading up to the EK Football, Belgium's biggest sports betting brand SCOOORE wanted to showcase the unpredictable outcome of chamionships and the great thing about this aspect of it. We created a Fifa game set-up in which Romelu Lukaku

(an outspoken FIFA addict) and his female equivalent Cecile Gernier (an outspoken

non-FIFA addict) would face each other. Piece of cake for starplayer Lukaku one would think (hed did so as well), but 'Big Rom' didn't know about the surprise we had in mind...

Service

• Creation

• Production

• Social Content Strategy

Client

SCOOORE

Year

2016

Impact

+ 1.75 million views

+ Temporary sale increase of 14%

+ Worldwide press coverage