THE MOUNTAIN OF STAIRS
Within their brand promise "Feel the excitement", online betting platform Bingoal asked us to come up with an activation that showcases the unpredictability in sports and the fact that anything is possible.
We challenged two cyclocorss champions of the Bingoal Cycling Team to run up a few more stairs than they're used to. 508 stairs to be exact. iI a neck to neck race, it was Belgian champion Laurens Sweeck who finished a few steps ahead of former world champion Michael Vanthourenhout.
• Branded Content
• Social Strategy